Interesting theory. There are a few points worth mentioning:

1) When you agree to terms and conditions, you are giving out your IP address to Atama. Also, ATAMA is not responsible for the content; but they will give your info to the advertisers.

2) Let's assume that a government agency wants to make a database containing volumetric information of people faces. It's hard to collect such data autonomously without the consent of the person. And the problem of analyzing data soon becomes exponential. So, what to do? It would indeed be a great idea to open a website, where users upload their photos and then analyze their faces themselves. Problem solved.

True.

And the name itself - 'anaface' - just calls for a pun.

Somebody in a meeting probably called out: "Hey, let's call it assface!" "No." "Ok, how about analface, or wait... I got it! Anaface!" "Yey!"

My point is that the very name may give birth to insecurity about one's appearance. It very well may be a form of doublespeak.

Good catch.

Government and Defense.

And here's their list of customers . Explains why this page can't be reached from their usual website.

Both events took place in 2009: Coke event in December, and Anaface was released in May. It may be that synchronicity explains both these events separated by months.

Or, maybe the Coke event was the forerunner, achieving several immediate goals. For example: testing whether or not the public will accept FRS (facial recognition system); a test of the popularity of the FRS; and a field-run of the FRS.

If you thought of it, it may be possible.

I agree. It's a worthwhile theory.

Here are two other possibilities:

Anaface is complimentary. Here, the driver license comes into play.

To make the data analysis easier computationally, the person's face should be neutral (no smiles). Some states have adopted a no-smile DMV photo rule .

Also, FBI has been officially using FRS on millions of drivers. All photos were analyzed, no exceptions.

Collecting IP address will narrow down where the person is to a more-or-less precise location (even if the info on that person wasn't given by him/her).

If Anaface has a commercial connection to Facebook, then the advertisers would practically know everything about their targeted demographic. Say, a woman (Miss A.) scores 7/10, her face is too wide, she's not ideal. And the advertiser knows it, then the women used in beauty products advertisements that are targeted on Miss A. will contain a woman with a narrower face.

There's hardly any anonymity left. As Mark Zucherberg said 'the age of privacy is over.'

Most speculations on how this will develop will sound like sci-fi.

Down the rabbit hole we go.

Nano technology implanted in the brain connects the entire race using one network. A person views the world as a game, scoring points for every action.

This is not even cyber-punk, it's a transhumanistic dream.

Japanese Scientists Show Thoughts, Dreams On-Screen.

Everything can be used for multiple purposes. But we're on a path of us being controlled by technology, instead of us controlling it. Horrific prospect.

What about the article that came out not too long ago (could have been yesterday, i've been reading too much I can't remember), that talked about implanting chips in brains to improve memory and possible skill set implantation.

Closest I could come to original article I read was this:

http://gizmodo.com/5813821/scientists-create-first-memory-expansion-for-brain

This reminds me of something I saw in Tokyo. I went inside the TEPCO (Tokyo Electric Power Company) building and there was a little museum there. One floor had these "games" you could play ~ you put your finger on a fingerprint reader, and then it takes your picture, and does some cool effect with your face. I was just watching people play the game and was really creeped out. I definitely did not participate.

I had a similar experience getting off the plane in America for a 7 day trip.

Only I didn't get to play a game, just spoke to some rude cunt in a uniform.

Orlando International Airport, pretty sure it's standard policy for foreigners visiting the US since 9/11.

It just seemed...way too obvious. Why should I need to scan my fingerprint to play any "games"? Especially if all the game does is take my picture? I don't know how or why they might use the information, but my fingerprint is not something I give out freely.

so is facebook...

This needs much more then 11 upvotes, so i upvoted. This is a very interesting read. Thank you monotonyrenegade.

Good theory. Now all conspiracy theorists can game the system by posting up fake pictures of themselves. Ha! Take that big brother!!!!

I'm kinda joking... but I might actually do it...

It is usually the most innocent looking things...